BALANCE AND COMPLETION
AWARENESS OF ONE'S PLACE AND PURPOSE IN THE WORLD
DEFINE, REVEAL, IDENTIFY
NEXT LEVEL PACKAGE
Who's it for? The MANDALA PACKAGE is the NEXT STEP for the self-employed or entrepreneur who is seeking an approach complete with brand identity and print collateral to ESTABLISH their brand out in the world.
WHAT YOU'LL WALK AWAY WITH
— Brand Strategy
— Primary Logo
— Secondary Logo
— Alternate Logo Marks
— Brand Icons and Patterns
— Font System
— Color Palette
— Brand Style Guide
— Brand Collateral Package (think business cards, menus, fliers, stationary)
— Print & Web Files
Starting at $3,500
Timeline — 6-8 Weeks
Not quite what you're looking for? Check out these other packages and add-ons for more!
The Branding phase is the most important of the entire process. WHY? The Branding phase establishes the road map for everything else that you use in your business. From the colors to use and where to use them, to the fonts you use, how to use your logos and logo marks, and even the words you use and how your brand speaks, the Branding process breaks all that down so when you do put your business out into the world it is consistent, cohesive and ready to build brand awareness.
The Branding phase includes Brand Strategy, Primary Logo, Secondary Logo, Logo Marks, Color Palette, Font System.
Once your brand identity is established we head into the design process of putting that identity into practice. Through our initial Strategy call we'll choose which pieces of brand collateral will be the most effective for your business. There are no limits here. Whatever your brand needs, whether it's business cards, brochures, menus or packaging, we'll work together to make sure that when your business goes into the world it aligns with your brand identity and strategy.
The Development phase includes mock-ups for up to 2 pieces of brand collateral. If more than 2 pieces of brand collateral are needed we can work on that together at an additional cost.
Once you've had a chance to review the brand collateral mock-ups, it's now your turn to give me honest and detailed feedback — what you like about the mock-ups and what you'd like to see a little different. The brand collateral design process is a team effort and this is a big part of your role. Even though we've worked through your business and brand strategy, still, no one knows your business quite like you.
The Refinement phase includes one 60 minute review call to assess where we're at in the process and up to 2 rounds of revisions. Though unlikely, if more than 2 rounds of revisions are needed the work will be charged at my hourly rate.
With your brand strategy defined, your Brand Identity refined, and your Brand Collateral designed, it's time to prepare your final files, place orders and get you ready to launch your business into the world. We'll review your Brand Package and Guide Kit that breaks down how to use your logo and fonts, where to use your brand colors and when to use what where to establish consistency across multiple platforms. It is essentially your handbook to understanding and using your brand efficiently so your brand will thrive!
The Launch phase includes one 60 minute launch call to make sure we're on the same page about how to use the elements of you brand, a Brand Package and Guide Kit, and your final files and pieces of Brand Collateral.