LET'S GET THIS SHOW ON THE ROAD
DEFINE, REVEAL, IDENTIFY
If you'd like to know more about our services and rates, want to get your branding process on the road, or have any other questions or inquiries, fill out this form and we'll reach out soon!
The strategy phase is the most important of the entire branding process. WHY? Taking the time to understand why you're in business, who you're competing with, what you're really offering your customers and how you want your business to be represented creates the foundation of your brand. Strategy isn't only the most important part of a successful brand, but it will make everything else — from the rest of the design process to maintaining your brand — so much easier.
The Strategy phase includes client questionnaires that cover everything from your brand basic to competitor research, and one 60 minute discovery call.
Once your brand strategy is established we head into the design process of putting those strategies into practice. You'll be presented with two initial Brand Direction Boards where we explore fonts, colors and the overall feel of your brand. Then, we'll get into the specifics of the design where we'll present you with one Design Proposal that includes logo design and other brand elements. In the Design Proposal you'll have the chance to review your who, what, when, where and why's and how we've used that foundation to build your brand.
The Development phase includes two Direction Boards and one Design Proposal.
Once you've had a chance to review the Design Proposal, it's now your turn to give me honest and detailed feedback — what you like about the Design Proposal and what you'd like to see a little different. The branding process is a team effort and this is a big part of your role. Even though we've worked through your business and brand strategy, still, no one knows your business quite like you.
The Refinement phase includes one 60 minute review call to assess where we're at in the process and up to 2 rounds of revisions. Though unlikely, if more than 2 rounds of revisions are needed the work will be charged at my hourly rate.
With your brand strategy defined and your Brand Identity refined, it's time to prepare your final files and get you ready to launch your business into the world. I will provide you with a final Brand Package and Guide Kit that will break down how to use your logo and fonts, where to use your brand colors and when to use what where to establish consistency across multiple platforms. It is essentially your handbook to understanding and using your brand efficiently so your brand will thrive!
The Launch phase includes one 60 minute launch call to make sure we're on the same page about how to use the elements of you brand and a Brand Package and Guide Kit.